What do you think about this advertisment (from German perfume store Douglas)?
Bulgaria recommends
Our first recommendation is the film The Swap(2016) https://www.youtube.com/watch?v=HTSf-4rDFFo The Swap is about two teenagers who have exchanged their bodies and take advantage of this in their everyday life. Instead of fighting to win the first place in the hockey match, Jake has to take , Ellie’s place in gymnastics and protect her friendship with Sassy. Meanwhile Ellie must play hockey with his bigger brothers, a game she doesn‘t understand. This does not prevent them from being successful and come back into their own bodies. The teens are forced to walk in one another’s shoes and they learn valuable lessons about the opposite gender. We really recommend this film because there are not enough movies like The Swap. The whole film is connected with our topic and presents gender roles in our society in a rather humorous way. We would also like to recommend Disney’s The Beauty and the Beast . Watch the two versions – the cartoon of 1991 and the 2017 li
After seeing the perfume advertisement, we said that we didn’t like it for many reasons.
SvaraRaderaWe think it’s not necessary to advertise to prove that women can do everything they want. We find the sentences too stereotypical: ‟ ride a skateboard naked" , ″pole dance on a lamp-post". We also think that the woman is idealized and sexualized (she’s in her underwear) so the add can be perceived as out of the initial project. We also find it unrelated with the perfume and the women’s rights.
As a conclusion, we didn’t really understand the meaning of the advertisement and we didn’t see the reason why the brand made it, maybe to persuade society that it is for "gender equality". We found the poster useless.
The french group.