What do you think about this advertisment (from German perfume store Douglas)?



 



 

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  1. Unknown27 januari 2019 kl. 07:57

    After seeing the perfume advertisement, we said that we didn’t like it for many reasons.
    We think it’s not necessary to advertise to prove that women can do everything they want. We find the sentences too stereotypical: ‟ ride a skateboard naked" , ″pole dance on a lamp-post". We also think that the woman is idealized and sexualized (she’s in her underwear) so the add can be perceived as out of the initial project. We also find it unrelated with the perfume and the women’s rights.
    As a conclusion, we didn’t really understand the meaning of the advertisement and we didn’t see the reason why the brand made it, maybe to persuade society that it is for "gender equality". We found the poster useless.
    The french group.

    SvaraRadera

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