What do you think about this advertisment (from German perfume store Douglas)?
Germany recommends: Persépolis: This fascinating movie tells the story of Marjane Satrapi’s life. Marjane Satrapi was born in Iran where we see most of her suffering, her joy, her biggest experiences and her relationships with other people. Throughout the movie, we see the deterioration of women’s position in an oppressed society. We are shown the different types of women’s reactions, many of them unfortunately take it laying down. The heroine, however, reacted with all the defiance expected of a rebel’s granddaughter, if not more. When she is 15, she travels to Vienna to study. Europe is a drastic change to Marjane’s norm. She quickly learns women have as much more freedom as she was told, but she eventually is left homeless. This is when she experiences Europe’s numerous faults. After ending up in the hospital, she returns to Iran, to her family. She can’t stand women’s situation in Iran and rebells again. Gradually she comes to the realization...
After seeing the perfume advertisement, we said that we didn’t like it for many reasons.
SvaraRaderaWe think it’s not necessary to advertise to prove that women can do everything they want. We find the sentences too stereotypical: ‟ ride a skateboard naked" , ″pole dance on a lamp-post". We also think that the woman is idealized and sexualized (she’s in her underwear) so the add can be perceived as out of the initial project. We also find it unrelated with the perfume and the women’s rights.
As a conclusion, we didn’t really understand the meaning of the advertisement and we didn’t see the reason why the brand made it, maybe to persuade society that it is for "gender equality". We found the poster useless.
The french group.